The Internet is full of advertising banners dedicated to web development of something like this: “Make a website with us – for free and with high quality”, “Create an online store yourself in half an hour”, “Get 500 new customers for the supply of the main gas pipeline today”. All such ads, of course, belong to the category of “myths and legends of modern marketing”. Today we will talk about the most interesting, from our point of view, myths of web development.
Myth 1. After creating a website, you can do nothing more – it should make a profit
A lot of entrepreneurs consider the site to be something like a “magic wand”. They firmly believe that immediately after creating a business card site (even the simplest and most nondescript), a queue of grateful customers will line up in front of their office. In fact, the site is a tool that allows you to solve certain tasks. But we understand that for a high-quality result, in addition to a high-quality tool, another person is required who will work with this tool.
Unfortunately, modern advertising in the field of web development promises absolutely absurd things: “Create a website and get new customers today”, “We will make you a website for 100 rubles, and there will be no end of customers” and similar opuses. Entrepreneurs, adults and thinking people, click on such a link and start waiting for customers. Such an expectation of a “miracle” is, of course, extremely pleasant, but it is completely useless for business.
In fact, the sale of any goods or services via the Internet is the result of the coordinated work of a large number of specialists: designers, marketers, content managers, SEO specialists. Any website after creation also needs support and promotion: it is necessary to improve the position in the search, analyze the behavior of visitors, improve the quality of content, start new products… Of course, you can not do all this – in this case, if your new online store has several customers, then most likely they will come to you in spite of, and not thanks to the site.
Myth 2. There are “selling” sites and “non-selling”
Very often the victims of this myth are the owners of small retail stores trying to establish the sale of their goods via the Internet. They turn to an agency, a web studio or, at worst, to a freelancer friend for the development of a “selling online store”.
What will happen to your business if you don’t register a trademark
Even for an accidental violation of someone else’s trademark, an entrepreneur can be charged five million rubles, or even put in jail — so some lawyers say. Others offer to register their sign and easily collect five million from each violator themselves. Let’s figure out how things really are, and find out once and for all whether you need your trademark or not — says the managing partner of Bashuk Chichkanov, law firm
And then suddenly it turns out that there are no “selling” online stores (as well as any other sites). Nothing magical will happen if you connect the cash register to the Internet.
In order for your site to become selling and popular, you need quite a bit: firstly, to offer quality products or services at competitive prices; secondly, to establish logistics and payment processes for goods; thirdly, before launching, to test the site qualitatively, putting yourself in the customer’s place, and fix all the shortcomings that you will find it.
Myth 3. At least a special department is needed to test the site
Another myth inspired by Internet advertising. Yes, of course, in order to conduct structural, load testing, create unit tests and run them, you will need the help of a specialist. Only one detail – an online store with a dozen or more products or a corporate project consisting of as many as three pages, all these methods are not needed, and their use will simply be a waste of time and money.
If you have a small project or do not have extra funds to create a testing department or order it from a high–level company, there is a simple solution for you: you can test the site yourself by simply opening it through a browser and sequentially checking all the necessary business processes – buying, sending forms, and so on, as well as making sure that the display of all page elements is correct. If you open the site also from a mobile phone and do the same, then you can consider yourself practically a tester =). Thus, you will find up to 80-90% of all existing problems and “bottlenecks” of your project on your own.
Myth 4. You can create a high-quality website without programmers
There are a lot of website designers, modules for various control systems and “ready-made solutions” on the market, which work according to the following principle: you buy the specified solution for some of your hard money, and there is a big red button with the inscription “do all the work for me”. You click on this button and, rubbing your hands, wait for profit, but there is no profit (and there will be no profit with this approach)…